
Sustainability and cost efficiency
Procona
Procona keeps flowers fresh from grower to consumer. The reusable Procona flower bucket is not only sustainable, but it also increases the efficiency of your delivery and packing process. With the sturdy, reusable Procona, you’re making a responsible choice for both the economy and the environment. Thanks to their rectangular shape and perfect stackability, they also offer better loading capacity than round buckets.
Cut flowers in Procona receive both hydration and ventilation during transport, resulting in less waste. Procona combines sustainability with (cost) efficiency!
Valencia
For growers, exporters/importers and wholesalers
Width x depth:
30 x 40 cm
Height:
25 / 35 cm
Standard color(s):
Black and white
Reusable:
80–100 times
The Valencia, the largest type of Procona, is an excellent option for growers, exporters/importers and wholesalers. More flowers per package means lower transport costs. And the quality of the flowers remains better in our packaging: less damage and higher turnover!
Pallet load
Valencia on Euro pallets
- Euro pallets 80 x 120 cm
- Procona units per layer: 8
- Load factor: 100%

Pallet load
Valencia on block pallets & auction carts
- Block pallets 100 x 120 cm
- Procona units per layer: 10
- Load factor: 100%

Amsterdam
For heavy-duty use
Width x depth:
30 x 40 cm
Height:
25 / 35 cm
Standard color(s):
Green and white
Reusable:
∞
The Amsterdam Proconas, the same size as the Valencias, are really intended for intensive use. They are stronger and more robust, which makes them very suitable for internal transport at the nursery, for example. A solid option for frequent use!
Pallet load
Amsterdam on Euro pallets
- Euro pallets 80 x 120 cm
- Procona pallets per layer: 8
- Load factor: 100%

Pallet load
Amsterdam on block pallets & auction carts
- Block pallets 100 x 120 cm
- Procona units per layer: 10
- Loading capacity: 100%

London
For use in supermarkets
Width x depth:
30 x 33 cm
Height:
25 / 30 / 35 cm
Standard color(s):
Black
Reusable:
80–100 times
The London, a medium-sized Procona, is perfect for supermarkets. There are enough flowers in London Proconas to present a nice full display. With its “Retail Ready” design, the flowers can be sold straight from the Procona, without the need for repackaging or cutting off stems. Easy and efficient!
Pallet load
London on block pallets & auction carts
- Block pallets 100 x 120 cm
- Proconas per layer: 12
- Loading capacity: 100%

Florida
For use in supermarkets and flower shops
Width x depth:
24 x 30 cm
Height:
18 / 25 / 35 cm
Standard color(s):
Black and white
Reusable:
80–100 times
The Florida, our most compact Procona model, is an excellent choice for supermarkets and flower shops. With their "Retail Ready" feature, the flowers can be sold directly from the Procona, without the need for additional steps such as repackaging or cutting off stems. Moreover, the flowers look beautiful when presented in one of our handy displays. Practical and attractive!
The Florida is also used for export, especially for smaller quantities and sales markets. The Florida 18 has been specially developed for short flowers such as daffodils, short roses, anemones, and hyacinths.
Pallet load
Florida on Euro pallets
- Euro pallets 80 x 120 cm
- Proconas per layer: 14, with containers protruding 4 cm
- Loading factor: 105%
(13 Floridas = 96% loading factor)

Pallet load
Florida on block pallets & auction carts
- Block pallets 100 x 120 cm
- Proconas per layer: 17, with containers protruding 2 cm
- Loading factor: 102%
(16 Floridas = 96% loading factor)

How does it work?
The Procona System
Procona is a packaging and transport system that keeps flowers fresh from grower to consumer. The system consists of the following components:
1.
A Procona flower bucket (for single or multiple use) in which the flowers are placed in water
2.
A protective collar, available in multiple heights, made of cardboard (single-use) or plastic (reusable)
3.
A lid with ventilation openings (disposable or reusable) on which Proconas can be stacked


Collar

Lid
Products
Procona collars and lids
The collars are an important part of the stackable Procona system. The collars are available in multiple heights, ensuring the perfect fit for every stem length. You can choose between recyclable cardboard or plastic collars.
The single-use cardboard collars are FSC-certified, which contributes to forest conservation and a healthy environment. For heavier-duty applications (and for fully reusable packaging), we offer our strong polypropylene PP5 plastic collars, which can be reused up to 40–50 times and come standard in transparent white. Other colors are available upon request.
All Procona collars are printed as standard with the Procona name and height, as well as the recycling symbol. For a personalized look, we also offer custom printing, available starting from a minimum quantity. This way, the collar can also serve as a display.
For more information about customization and pricing, please contact us.
Once the Procona is filled with flowers, the lid is placed on the top edge of the collar, which fits into the rim of the container. The container, collar, and lid are then securely fastened with a strap, allowing the entire package to be lifted.
Thanks to ventilation openings in the lid, fresh air flows into the Procona, while the moist, warm air from the flowers escapes. This ensures that even Proconas in the middle of a full pallet are well ventilated, and the contents remain visible for inspection without the need to unpack them. The stacking tabs on the lid ensure that a Procona placed on top slides easily into place and remains stable.
Benefits
01
Sustainability
- Procona is a reusable packaging (lasts for 80–100 uses)
- Less to no waste through reuse
- Circular by using 50% regranulate and 100% recyclable at end of life
- Savings on transportat and CO2 due to better load factor up to 25%; demonstrable by Life Cycle Analysis tool
02
Cost savings
- Saving on labor; Procona is Retail Ready
- Savings on transport; up to 25% better loading
- Savings on packaging; by reusing Proconas, plastic collars and lids
- On average, 4% less flower loss due to better protection
03
Quality
- Flowers stay fresh with water during transport
- Flowers stay fresh through hydration and ventilation
- No damage during transport and processing
- Procona is sturdy, stackable and nestable
04
Personalization
Procona's featuring:
- Custom color
- Printing
- Barcode / QR code
05
Logistics
- Procona is stable and stackable
- Procona is sturdy, so that stacking with other products on a pallet is possible
- Due to hydration and ventilation, it is very suitable for transport over long distances
- Optimal loading on pallets and carts
Accessories

Partition
Our reusable divider is a useful tool to ensure that all bouquets in your Procona remain upright, right down to the last bouquet. It is easy to attach to the edge and works with all Procona models. This divider offers an efficient and simple solution for a neat presentation of your flowers.

Topframe
The top frame raises the Procona by 15–25 cm, perfect for transporting and displaying flowers with longer stems. They are available for both Florida and Valencia/Amsterdam Proconas, giving you the flexibility to customize your presentation. The top frame offers a practical solution that contributes to an effective and attractive presentation of your flowers.

Promotional collar
Enhance the presentation of your flowers by adding a personalized promotional collar to the London Procona. With a customized text, logo or image on this presentation collar, sales are extra stimulated.

Sponge
For air freight that does not allow for free water, Procona sponges offer a solution. These sponges ensure that your flowers remain hydrated for 1 to 2 days during (refrigerated) transport, so that they arrive in optimal condition.

Hanging frames
Hanging frames for Danish trolleys are available for Procona Florida, Valencia and Amsterdam. These hanging frames make transporting, storing in the cold storage room and displaying your flowers much easier and more efficient.





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