Home
Products
All products
Procona
Displays
Porto
The Journey with Procona
About Us
Contact
Menu

We are Pagter

For over 30 years, we have been developing and manufacturing sustainable and innovative packaging systems for cut flowers in water. At Pagter, quality, sustainability, and reliability are our top priorities. It’s in our DNA. But we do things differently. Not because we have to, but because we are different.

Long before everyone started “doing something” about sustainability, we introduced reusable packaging systems for cut flowers in water. While others struggle to deliver, we guarantee that we can. And where other products must be thrown away after a single use, we believe in a reusable product. As a global partner, we like to focus on what is possible. Different, in other words.

Qualitatively different. Reliably different. Meaningfully different.

Well-known worldwide in the floriculture and retail sectors

Our History

1992
Jan de Pagter noticed that cut flowers lose much of their quality during their journey from producer to consumer. In his garage in Dinteloord, he came up with a better solution. To preserve the quality and freshness of cut flowers, he launched the Procona (from Producerto Consumerin Aqua), a reusable flower bucket. The first models were the Procona Amsterdam and the Procona Valencia. In the years that followed, Jan de Pagter, together with his wife Lia and daughter Corina, turned Procona into a global success.
Jan de Pagter with the Procona flower bucket, designed in 1992 to preserve the quality and freshness of cut flowers
1997
Pagter Innovations Inc. (USA) is founded.
1998
Procona Florida is being added to the product line.
Procona Florida flower pots, added to the product range in 1998
2001
The facility in Dinteloord has become too small, so Pagter Innovations is moving to a larger, company-owned facility in Roosendaal.
The Pagter Innovations building in Roosendaal, which was built in 2001 to replace the building in Dinteloord that had become too small
2006
The Procona London is added, specifically for the British retail market. The first major British retail chain decides to switch all its stores to the Procona system. More British retailers follow suit in the years that follow.
Various heights of the Procona London flower bucket with collar and lid, introduced in 2006 for British retail chains
2008
Pagter launches the first Porto, a water-retaining packaging solution for shipping flowers in dry boxes. Several Pagter products receive multiple awards during these early years.
Porto packaging filled with roses, designed to retain moisture for shipping in dry boxes
2010
Pagter Innovations is adding flower displays to its product range. From now on, Pagter will offer solutions for the improved transport of cut flowers as well as for their perfect presentation at the point of sale.
Madeira flower display filled with flowers, added to the Pagter product range in 2010 for both transport and in-store display
2011
Jan de Pagter is stepping down as director. The new director, together with the Pagter team, will drive further growth, modernize the company, and enhance the product range.
2021
Due to this growth, the facility in Roosendaal has become too small. Pagter, a globally renowned and respected supplier in the floriculture and retail sectors, is moving to its own sustainable, gas-free facility in Oud Gastel.
Pagter, a globally recognized supplier in the flower cultivation and retail sectors, is relocating to a sustainable, gas-free facility in Oud Gastel