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We are Pagter

We have been developing and producing sustainable and innovative packaging systems for cut flowers in water for over 30 years. At Pagter, quality, sustainability and reliability are of paramount importance. It’s in our DNA. But we do it differently. Not because it has to be different, but because we are different.

Long before everyone started “doing something” with sustainability, we introduced reusable packaging systems for cut flowers in water. While others struggle to deliver, we guarantee we can. And where other products have to be thrown away after one use, we believe in a reusable product. As a global partner, we like to focus on what is possible. So different.

Qualitatively different. Reliably different. Meaningfully different.

Well-known worldwide in the floriculture and retail sectors

Our History

1992
Jan de Pagter sees that cut flowers lose much of their quality during their journey from producer to consumer. In his garage in Dinteloord, he comes up with a better solution. To maintain the quality and freshness of cut flowers, he launched the Procona (from Producerto Consumerin Aqua), a reusable flower bucket. The first models are the Procona Amsterdam and the Procona Valencia. In the years that followed, Jan de Pagter, together with his wife Lia and daughter Corina, made Procona a worldwide success.
Jan de Pagter with the Procona flower bucket, designed in 1992 to preserve the quality and freshness of cut flowers
1997
Pagter Innovations Inc. (USA) is founded.
1998
Procona Florida is added to the range.
Procona Florida flower buckets, added to the product range in 1998
2001
The building in Dinteloord has become too small and Pagter Innovations is moving to its own larger facility in Roosendaal.
The Pagter Innovations building in Roosendaal, which was built in 2001 to replace the building in Dinteloord that had become too small
2006
The Procona London is added, sespecially for British retail. The first major British retail chain decides to switch all its stores to the Procona system. More British retailers will follow in the years that follow.
Various heights of the Procona London flower bucket with collar and lid, introduced in 2006 for British retail chains
2008
Pagter launches the first Porto, a water-retaining packaging for sending flowers in dry boxes. Various Pagter products received multiple awards during these first years.
Porto packaging filled with roses, designed to retain moisture for shipping in dry boxes
2010
Pagter Innovations adds flower displays to its product range. From this moment on, Pagter supplies solutions for better transport of cut flowers and for a perfect presentation at the point of sale.
Madeira flower display filled with flowers, added to the Pagter product range in 2010 for both transport and in-store display
2011
Jan de Pagter is stepping down as director. The new director, together with the Pagter team, will ensure further growth, modernization of the company and improvement of the product range.
2021
This growth makes the building in Roosendaal too small. Pagter, a globally known and valued supplier in the floriculture and retail sector, is moving to its own sustainable, gas-free facility in Oud Gastel.
Pagter, a globally recognized supplier in the flower cultivation and retail sectors, is relocating to a sustainable, gas-free facility in Oud Gastel